You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you’ve not done anything to discuss the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website rrn your target audience to keep these connected, on the proceed!
What Should You Work?
For hooking in your web audience at large, you may have a different website for mobiles as well when it comes to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a superb ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web design?
Responsive Web Design is really fad but a trend that existed for some time now. To put it simply, responsive design refers to a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is when the Adaptive designing steps in the.
What is Adaptive Affordable web design?
Adaptive design is significantly newer concept in the industry. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up the complete feel of the website if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be your favorite solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, more than 50% of the web users will use their mobile devices to surf the and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the point visitors and leverage the conversion relation.
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